First Run (film)
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In
cinematic Cinematic describes anything related to ''cinema''. It may refer to: any movie updates, cinema nights, cinematic review Film-related * Cinematic cutscene, a sequence in a video game that is not interactive * Cinematic music, original music writt ...
parlance, a
film A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmosphere ...
in its first run has been recently released. In
North America North America is a continent in the Northern Hemisphere and almost entirely within the Western Hemisphere. It is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South America and the Car ...
, new films attract the majority of their theatrical viewers in the first few weeks after their release. In North America, different
movie theatre A movie theater (American English), cinema (British English), or cinema hall (Indian English), also known as a movie house, picture house, the movies, the pictures, picture theater, the silver screen, the big screen, or simply theater is a ...
s pay different rates to show films depending on how recently they have been released. In 1946, the
Supreme Court of the United States The Supreme Court of the United States (SCOTUS) is the highest court in the federal judiciary of the United States. It has ultimate appellate jurisdiction over all U.S. federal court cases, and over state court cases that involve a point o ...
found major film distributors in violation of antitrust laws when they precluded independent theaters from screening first-run films.See
Bigelow v. RKO Radio Pictures, Inc. ''Bigelow v. RKO Radio Pictures, Inc.'', 327 U.S. 251 (1946), was a decision by the United States Supreme Court allowing an action to recover compensatory damages under the antitrust statutes. The jury had returned a verdict for $120,000 in petiti ...
, 327 U.S. 251 (1946)
Some older, smaller, or poorly outfitted
neighborhood A neighbourhood (British English, Irish English, Australian English and Canadian English) or neighborhood (American English; see spelling differences) is a geographically localised community within a larger city, town, suburb or rural area, ...
or discount theatres, or those in less desirable locations, specialize in showing films during their
second run A rerun or repeat is a rebroadcast of an episode of a radio or television program. There are two types of reruns – those that occur during a hiatus, and those that occur when a program is syndicated. Variations In the United Kingdom, the wor ...
. These theatres get to keep a larger share of the ticket fees and often charge a lower ticket price.


See also

*
Direct-to-video Direct-to-video or straight-to-video refers to the release of a film, TV series, short or special to the public immediately on home video formats rather than an initial theatrical release or television premiere. This distribution strategy was p ...
* First-run syndication


References

Film and video terminology {{film-term-stub